Links can do a lot for you when you're trying to make money online. Hyperlink text can help you from an SEO perspective and they can also help you to direct people to important pages when they're reading your words.
The anchor text on your pages tell people that there's a link that they can click to and this also tells search engines a thing or two as well. By putting links in your blog posts, on your websites, in your social marketing efforts, and wherever go online, you can bring more traffic to your website both directly as well as through organic search engine optimization.
How do you make the most of the anchor text tag?
Choosing the best keywords possible for your niche is a great idea. By choosing highly searched keywords to use as your anchor text you can increase the chances of search engines indexing your website for those keywords. If you're selling a particular product and you link "buy product" and go to another page on your site as well as do the same when pointing to your site from other pages you can expect to see great SEO results.
How do you hyperlink?
How to hyperlink depends on the type of site you are populating. Many sites have a little link button that allows you to highlight a word on your page and then click that link button and choose your URL. If not, you can write some simple html to do a link for you.
To do this, follow this tip:
( a href="http://www.thewebreviewer.com">TheWebReviewer(/a)
(Please note the ( bracket should be replaced by < and >)
The URL inside the quotes is the url you're pointing to and the words directly after that are your anchor text. The anchor text is, in essence, the word you are trying to get rankings for in the search engines.
Not only do the search engines recognize anchor text to help them determine relevancy on your website and relevancy to your website from other pages but it also helps you guide human visitors through a sales process. If you're selling them something online, you want to keep them on your page for as long as possible and by providing intrasite links, you optimize for search engines and for human visitors. Both will tend to look through links to see how the links relate to the topic on a particular page. If you're a blogger, every blog entry should have at least a link. If you're writing articles for directories or creating Web 2.0 pages to drive traffic and create brand recognition for something you are selling, links can be a huge help for people and search engine traffic.